Decisions under pressure
We help organisations protect their reputation and maintain control when communication becomes critical.
Our Approach
In crisis situations, the first decisions matter most – they can strengthen a company’s reputation or destroy what has been built over years. We help organisations prepare for potential crises and, when they occur, manage them effectively.
A crisis cannot be completely avoided, but it can be prepared for. We analyse risks, develop scenarios, conduct simulations and advise management boards in real time. We prioritise credibility, clarity and empathy – values that help preserve trust even in the most challenging moments.
In a crisis, what you say matters — but timing, tone and audience are just as important.
Krzysztof Rut
Member of the Management Board at Noise PR
Our Services
- Risk audits and development of response plans (Crisis Manual).
- Crisis scenario planning.
- Advisory for exeutive boards and spokespersons.
- Crisis communication strategy.
- Ongoing monitoring and rapid information analysis.
- Media and stakeholder relations during crises.
- Executive training and crisis simulations for leadership teams
Selected Projects Demonstrating Our Impact
Explore other projects in which our strategic approach and precise execution delivered measurable results – building stakeholder trust, strengthening narratives and ensuring communication stability.
- Public Relations, Training
PR that structures communication for a major financial event
Challenges
- End-to-end media management for one of Poland’s most important economic events.
- High work intensity and a large number of parallel debates.
- Coordination of accreditations, interviews, written and photographic materials in real time.
Wyzwania
- End-to-end media management for one of Poland’s most important economic events.
- High work intensity and a large number of parallel debates.
- Coordination of accreditations, interviews, written and photographic materials in real time.
Rezultat
The EKF Press Office operated efficiently throughout the entire congress. Journalists had continuous access to experts, materials and up-to-date coverage of the debates. Content from the panels was quickly distributed to the media, resulting in strong visibility of the event across national and industry outlets.
The result
The EKF Press Office operated efficiently throughout the entire congress. Journalists had continuous access to experts, materials and up-to-date coverage of the debates. Content from the panels was quickly distributed to the media, resulting in strong visibility of the event across national and industry outlets.
- Corporate Communications, Crisis Communications and Issues Management, Digital and Social Dialogue
Effective communication of a production suspension decision
Challenges
- The project involved communicating a production suspension across three countries (Poland, Romania and Germany), requiring simultaneous engagement with all key stakeholder groups.
- Significant reputational risk: the facility was one of the largest employers in the region.
- Capital market pressure – potential implications for the Group’s financial performance and strategic positioning.
- Risk of social escalation and media speculation.
Wyzwania
- The project involved communicating a production suspension across three countries (Poland, Romania and Germany), requiring simultaneous engagement with all key stakeholder groups.
- Significant reputational risk: the facility was one of the largest employers in the region.
- Capital market pressure – potential implications for the Group’s financial performance and strategic positioning.
- Risk of social escalation and media speculation.
Rezultat
“Thanks to precisely planned and coordinated communication across three countries, market stability was maintained – the share price did not experience significant declines and investor reactions remained measured. Media coverage was consistent, factual and aligned with verified information, limiting speculation and emotional narratives. Employees in Romania received the information calmly and without escalation of tensions, while key stakeholder groups – from public administration and clients to business partners – were provided with clear and comprehensive explanations. The organisation maintained control over the narrative, minimising reputational risk and preserving credibility across all markets.”
The result
“Thanks to precisely planned and coordinated communication across three countries, market stability was maintained – the share price did not experience significant declines and investor reactions remained measured. Media coverage was consistent, factual and aligned with verified information, limiting speculation and emotional narratives. Employees in Romania received the information calmly and without escalation of tensions, while key stakeholder groups – from public administration and clients to business partners – were provided with clear and comprehensive explanations. The organisation maintained control over the narrative, minimising reputational risk and preserving credibility across all markets.”
- Public Affairs, Strategic Advisory
Nuclear energy under scrutiny. Public Affairs in a strategic energy investment
Challenges
- A project involving the construction of a second nuclear power plant in Poland, characterised by high political and strategic sensitivity.
- The need to separate facts from emotions in the public debate on nuclear energy and the selection of a plant location.
- The necessity of maintaining predictable dialogue with decision-makers, local authorities and local communities.
- Strengthening regulatory trust and social support in post-coal regions.
Wyzwania
- A project involving the construction of a second nuclear power plant in Poland, characterised by high political and strategic sensitivity.
- The need to separate facts from emotions in the public debate on nuclear energy and the selection of a plant location.
- The necessity of maintaining predictable dialogue with decision-makers, local authorities and local communities.
- Strengthening regulatory trust and social support in post-coal regions.
Rezultat
Thanks to a coherent Public Affairs strategy, the investor achieved a stable, fact-based media narrative without reputational crises. Trust among key decision-makers increased, confirmed in discussions at the government level. Information programmes translated into greater social acceptance in potential project locations. EDF is now perceived as the most prepared and transparent partner in the nuclear project. The project is ongoing, and the competitive advantage continues to grow quarter by quarter.
The result
Thanks to a coherent Public Affairs strategy, the investor achieved a stable, fact-based media narrative without reputational crises. Trust among key decision-makers increased, confirmed in discussions at the government level. Information programmes translated into greater social acceptance in potential project locations. EDF is now perceived as the most prepared and transparent partner in the nuclear project. The project is ongoing, and the competitive advantage continues to grow quarter by quarter.
- Brand Reputation, Crisis Communications and Issues Management, Strategic Advisory
Reputation under pressure: an effective strategy in crisis
Challenges
- Increased media scrutiny of the company’s Polish operations due to a Russian minority shareholder.
- High public sensitivity related to the war in Ukraine.
- Risk of losing credibility and potential inclusion on sanctions lists.
- Need for rapid, consistent communication with employees, partners, public administration and the media.
Wyzwania
- Increased media scrutiny of the company’s Polish operations due to a Russian minority shareholder.
- High public sensitivity related to the war in Ukraine.
- Risk of losing credibility and potential inclusion on sanctions lists.
- Need for rapid, consistent communication with employees, partners, public administration and the media.
Rezultat
Thanks to the immediate activation of crisis response measures, the company preserved its reputation and was not subject to sanctions. Media narratives stabilised, and journalists acknowledged the company’s communication. Relationships with key partners remained stable. The company was perceived as one of the most engaged organisations supporting Ukraine. The crisis was transformed into brand reinforcement through transparency, relief initiatives and employee engagement.
The result
Thanks to the immediate activation of crisis response measures, the company preserved its reputation and was not subject to sanctions. Media narratives stabilised, and journalists acknowledged the company’s communication. Relationships with key partners remained stable. The company was perceived as one of the most engaged organisations supporting Ukraine. The crisis was transformed into brand reinforcement through transparency, relief initiatives and employee engagement.
- Brand Reputation, Crisis Communications and Issues Management, Strategic Advisory
Litigation PR for Company “A” vs. UOKiK
Challenges
- UOKiK proceedings involving the risk of maximum penalties and allegations against the management board.
- The need to rapidly reframe communication towards the courts and public opinion.
- High media interest and pressure to maintain the company’s credibility.
- Protection of reputation in a regulated and socially sensitive energy sector.
Wyzwania
- UOKiK proceedings involving the risk of maximum penalties and allegations against the management board.
- The need to rapidly reframe communication towards the courts and public opinion.
- High media interest and pressure to maintain the company’s credibility.
- Protection of reputation in a regulated and socially sensitive energy sector.
Rezultat
The company’s arguments were reflected in 70% of media coverage, shifting the tone of the media narrative. Expert voices appeared in the public debate, reinforcing the company’s position. Critical commentary redirected attention towards UOKiK’s actions, weakening its message. The company maintained stakeholder trust through consistent communication, and the legal proceedings were largely concluded.
The result
The company’s arguments were reflected in 70% of media coverage, shifting the tone of the media narrative. Expert voices appeared in the public debate, reinforcing the company’s position. Critical commentary redirected attention towards UOKiK’s actions, weakening its message. The company maintained stakeholder trust through consistent communication, and the legal proceedings were largely concluded.
